This is the first of three video interviews I did for Wetalkbusiness. In this one, I’m talking about what inspired me to set up my company Mimimyne.
I decided to go to Britmums Live, the event for parent bloggers in the UK, this year and I’m so glad I did! It’s a yearly event for members of Britmums, one of the oldest parent blogger networks in the UK (and one which welcomes daddy bloggers too, despite the name). The bloggers who turn up are usually parents who blog about all kinds of things – family life, products for children, parenting challenges, cooking, crafts or small business (like me!).
The Bloggers guide to Google+ by Matt Cooke of Google+ and Lisa de Bonis
The first session I attended was a Google+ seminar: Google+ are currently reaching out to early adopters like bloggers and are keen to organise communities based around ‘shared passions’ – they suggested organising your circles to reflect your enthusiasms such as crafting, food etc so that you can follow people who share the same passion as you (and gain inspiration for blogs) and also so that you can share blog entries or other links with appropriate audiences.
Lisa mentioned that a blogger who is keen to remain anonymous should create a Page for their blog; no one will know that their Profile runs the Page.
Another cool feature they talked about is Hangouts: if you run a Hangout on Air you can stream if from your blog and it will be auto recorded and saved on Youtube. Some ways you can use this are for Product Reviews, How to’s, Q&A sessions, Book Clubs, Debates and of course Vlogging.
- Link your G+ Page and your Blog/website
- Verify your Google Plus Page
- Share your blog posts on Google+
- Use Hashtags and Keywords in your posts
Learn More about Google+Google Reader Integration One questioner asked whether Google+ had any plans to make it easier for users of Google Reader to share links. I was keen to hear the answer to this as I subscribe to a lot of RSS streams from blogs in my Google Reader and I don’t think I’m alone! I’ve often been baffled by the lack of ‘joining up’ in some Google services and think Reader would have been perfect for more sharing, not less, as it’s such a useful service. Google+ responded that they are keen to encourage manual sharing from Google+ itself at this point, to get people to use the service more and know it better, but might add more integration with other services further down the line. I’m not 100% convinced by this – how come Blogger has auto-share added, then? – but at least we know the official line!
Several members of the audience had questions about merging Google+ accounts into one (is it possible? Short answer, no) and whether Profiles or Pages are better (short answer, use a Profile for your personal account and a Page for your professional account).
This was a very useful session for those of us who are still learning about Google+ – it’s such a new network that there is a steep learning curve even if you are a Google obsessive, like me.
Advanced Blogging: Using the Advanced Features of Facebook Pages seminar by Janis Curry of Really Kid Friendly
This was another great seminar at Britmums Live and very informative for those of us who run Facebook Pages. Janis had some great points about considering your audience: make sure you add good, shareable content and don’t make your posts too ‘blogger-centric’. Also, time updates to suit them.
Good ways to create engagement are to ask people to Like or Comment or ask questions on Facebook.
She cautioned against using too much automated posting, eg from Twitter, and suggests using Crowdbooster or Sproutsocial instead so you can tailor updates to each network.
Think about your blog – what’s it all about? Describe it in one minute and identify the main themes. Focus your Page (and blog) on 3-4 themes.
Think about your relationship to your readers – best friend? Sister? Resource?
Facebook updates should tell your story and show you have a history.
Vary your posts by pinning photos etc or by varying types of post to keep your page looking lively. And customise your app buttons (the little squares that show up under your main photo) with some cute images for a real impact!
Info about running competitions on Facebook
No asking visitors to Like/Comment/add photos to enter a competition.
They can’t enter automatically if they Like your page.
They can’t use Likes/Shares as a voting mechanism.
You can’t notify winners through Facebook.
You can use a Canvas page or Page app to manage a competition or ask visitors to Like your Page as part of the competition criteria. She recommends Contests for Facebook or Lujure for this.
This was a very useful seminar for advanced Facebook Page users – I picked up some great tips from Janis!
Visit her website Very Kid Friendly.